---
url: "https://megadev.bg/en/portfolio/mx-apart-hotel/"
language: "en"
source: "https://megadev.bg/portfolio/mx-apart-hotel/"
translationReview: "reviewed"
translationDate: "2026-11-04"
---

[ All projects](https://megadev.bg/en/portfolio/)

# MX Apart Hotel

A boutique hotel website that presents the experience before the booking.

## Key decisions

- 01

### Understanding

We clarified the goal, market and customer needs.

We clarified the goal, the Turkish market and the decisions customers needed to make. We examined relevant searches, questions asked of Google and AI, and information that helps establish trust in this category.

- 02

### Organisation

We organised the messages and the path to action.

We organised the structure, messaging and visual journey around the intended action, with a clear information architecture, meaningful headings and understandable context.

- 03

### Development

We built a fast website with room for future development.

We built a responsive product with semantic code, fast pages and structured information for SEO, AIO and GEO, providing a foundation for content, measurement and future improvements.

The challenge

Convey the feel of the location digitally while making apartment choices and availability checks straightforward.

Our approach

We combined a visual story, clearly presented amenities and a short booking journey suited to guests browsing on a phone.

Challenge

### Make the choice clear.

Convey the feel of the location digitally while making apartment choices and availability checks straightforward.

Approach

### One system around the customer.

We combined a visual story, clearly presented amenities and a short booking journey suited to guests browsing on a phone.

### Hotel website

ServiceHotel website — bookings
MarketTurkey
FocusDirect bookings

Intended outcome

A clearer apartment presentation and a shorter path to checking available dates.

What we built

## A working foundation, not just an attractive design.

- Strategy and content
- Mobile-first UX
- Booking journey
- Amenities and location presentation

SEO - AIO - GEO

## Clear for people. Understandable to search engines and AI.

### Technical foundation

Semantic code, responsive structure and optimised local images.

### Context

Clear headings, descriptions, internal links and structured data.

### Development

A foundation for SEO, content, marketing and automation.

## Key points

What was the main goal for MX Apart Hotel?

Convey the feel of the location digitally while making apartment choices and availability checks straightforward.

How did MegaDev approach the project?

We combined a visual story, clearly presented amenities and a short booking journey suited to guests browsing on a phone.

What outcome were we working towards?

A clearer apartment presentation and a shorter path to checking available dates.

[

Next project

## Treehouse Renovations

A business presence for renovation services with a clear invitation to request a quotation.

View project ](https://megadev.bg/en/portfolio/treehouse-renovations/)

## Have a project ready for its next step?

We will start with your goals and build a solution around your customers and business.

[Get in touch](https://megadev.bg/en/kontakti/)[+359 877 669 949](tel:+359877669949)